Why Build Backlinks… ?
Not so long ago you could buy a well-branded domain name, pop up some pretty good content and Google would rank your new site right away –
– and for many small projects, being found by name on Google was enough SEO to get started.
These days it’s not quite so simple, and some form of outreach and network building is definitely needed to ensure your awesome content gets seen.
That’s where backlink building comes in.
Don’t Panic. Building backlinks can be simple.
Best part, it doesn’t have to be scary or difficult either.
The key… ? Sincerity.
Have great content you want to share… ? What’s not to like… ?
So here goes. First up, find brands that you respect –
– and source contact details for the best person to chat with.
A simple and effective free SaaS tool.
A great way to do this is Hunter.
Sign up for a free account (100 requests per month) –
– and enter the brand you want to connect with.
Then use their Email Verifier to make sure you got the right address.
Expert tip – there’s even a Chrome extension from Hunter to show you contact details for sites as your browse. Genius.
Hunter also provides a full suite of tools to make cold outreach simple and effective, and for larger projects, this makes perfect sense. From around 50E / month, this can be a solid investment –
– but if you’re just starting out the free plan will work just fine.
Next up, just pop over to your email client and create your first cold outreach email.
What to say. Template included.
It’s really super simple.
- Say hello.
- Provide custom context (no boilerplate stuff here).
- Compliment their work.
- Provide your work.
- Ask for a backlink.
- Say thankyou.
- Give a gift.
- Say goodbye.
- Provide an opt-out.
Great gifts include a trial membership, or free products and services. Or perhaps a really nice discount coupon. Be sure to make clear that this is just a small thankyou for their time in reading your email, not a bribe for providing a backlink.
Top tip : Keep it brief, as this shows respect for the contact’s time and energy.
So, let’s go. Here’s the Pressimply template to get you started :
Hello [First Name].
Great to meet you, albeit virtually.
My name is [First Name], and I’m [Job Title] at [Brand].
I really enjoyed your article on [Article Subject], [Article Title] –
– especially [Something Specific].
I also just published some content I think is really useful on [Your Topic] : [URL].
Perhaps you’d like to include a link to my content in your guide… ?
That would really help me out. 🙂
Either way, here’s a little gift to say thankyou for taking the time to read this email :
[Insert Gift Here]
Looking forward to hearing from you. Have a super day.
[Your Full Name]
P.S. If you didn’t like getting this email and would prefer never to hear from me, just send back a blank response and I’ll never darken your door again. 🙁
Now the tricky bit. Hold your breath and press send.
Wait, isn’t cold email illegal in Europe after GDPR… ?
First up IANAL (I Am Not A Lawyer), just so we’re clear.
If in doubt, always do your due diligence and make sure you’re legal.
That said, most people agree that cold emails are fine, if you do them right.
It’s all about intent, integrity and respect.
Keep that in mind, and you can’t go too far wrong.
Remember to keep a record of your cold emails, especially those that request never to be contacted by you again.
Happy linkbuilding. 🙂
Thoughts or comments… ? Say hello.